Building a website that increases online revenue and provides your audience with a seamless experience is a must for entrepreneurs of all sizes. Ignoring important aspects of your website could cost you money and potential clients without you even realizing it. To guarantee the success of your website, what exactly needs to be there?

These four essential elements for your small business website will help it succeed online and are listed in order of importance.

1. Important company information

The first item on our list of must-have features for small business websites is important company information. It’s important to have significant information about your company easily accessible to website visitors, as they frequently look for it.

What kind of essential business information needs to be displayed on your website, then?


To help with in-person visits to your small business, you must provide your address. This information offers convenience in addition to directing customers to your physical store, if applicable. Remember to include a map function for simpler navigation!

Hours of Operation

You must notify your customers about your business hours, particularly if they intend to visit your physical location. It’s also important to mention any separate customer service hours that you may have.

Business Overview

If someone is coming into your business for the first time, it’s important to emphasize your unique selling point. A business overview provides information about your company’s identity and values, and it should ideally be included in the “about us” section.

Contact Information

Give potential customers easy ways to get in touch with you by including contact details like your phone number and email address. Adding a contact form also gives potential customers another way to get in touch with your company.

2. User experience (UX)-focused elements

Now for our second must-have for small business websites: adding elements that are user experience (UX) centered. Users’ decisions to stay on your site or leave and return to search results are mostly determined by how they engage with it. In order to meet the needs of users, it is important to create a website that engages them and makes navigation simple.

To improve your visitors’ overall user experience, think about integrating these UX features:

Easy to navigate

Encourage easy exploration on the part of your viewers by using clear and consistent navigation. Use comprehensive headings and properly labeled subheadings to create a simple to use and well-organized navigation system.

navigation organization example

Stunning Multimedia

Use visual elements to add interactivity to your website, such as eye-catching images, interesting graphics, and educational videos. These visual aids break up the routine of the text while also adding intrigue.

Fast load speeds

Understand that consumers want information to be accessible quickly. To find areas where you can improve the loading speed of your website, use tools such as Google PageSpeed Insights. To speed up the procedure, you should also think about using page speed services.

Persuasive Call-to-Action (CTA) Buttons

Make sure every page on your website has clear, call-to-action CTA buttons that encourage users to take the next action. Create buttons that are visually arresting and clearly convey what will happen when they are clicked.

Including these user-focused components will result in a website that is easy for your audience to navigate and interesting to visit. As a result, you will observe increased visitor retention, which will increase leads and strengthen revenue streams for your small business.

3. Optimized Pages for Search Engines

Make sure your content is search engine optimized (SEO) before deciding what to put on your website. Remarkably, just 33% of small-to-midsized businesses’ (SMBs’) websites are search engine optimization (SEO) compliant. You’re not alone if your website isn’t one of them, but you need to act right away!

Search engines like Google are how most users find websites; in fact, 93% of online experiences start with a search engine query. If you don’t optimize your website for search engines, you could be losing out on important traffic. One of the most important components for your small business website is SEO because, when done right, it improves your position in search results, which increases traffic and sales.

So, how can your website be search engine optimized?

Perform keyword research

The first step in raising your website’s search engine rankings is adding appropriate search terms to it. To improve search visibility, you can find the right keywords to add to your website by using tools like Keyword Tool.

Focus on Long-Tail Keywords

Long-tail keywords provide specificity by containing three or more words (e.g., “most eco-friendly methods of transportation in urban areas”). This ensures that users searching for similar products or services will find your website when using these terms.

Ensure Mobile-Friendly Design

It’s important to give responsive website design top priority because not all users access websites via desktop computers. This strategy ensures that your website adapts to different screen sizes without any issues, making it a consistently user-friendly experience.

Optimize Meta Tags

Optimize your header and title tags to raise your search engine rankings. These factors are taken into account by Google and users when determining the relevancy of a page. Creating attractive headlines that are packed with keywords will raise your site’s search engine ranking and drive more traffic.

title tag steveayo

Search engine optimization will increase the online visibility of your small business and make it easier for customers to find and interact with your products.

4. Building Trust with Your Audience

It makes sense that when people find your small business for the first time, they will be reluctant to use your services or make purchases right away. They want to know that your company is reliable before they commit, which is where trust factors come into play.

Trust components are important to any small business website because they are the foundation for building your brand and giving prospective customers confidence. You need to think about implementing the following components to foster trust:


Featuring positive client reviews that speak highly of your goods or services can greatly increase the credibility of your brand. These first-hand testimonials skillfully highlight the advantages of your company and provide prospective customers with insightful information about what you have to offer.


Reviews give potential clients an objective opinion of your business. Positive or negative, reviews on sites like Yelp, Facebook, and Google provide a wealth of information. Including these reviews on your website gives visitors a thorough understanding of the reputation of your company.

User-Generated Content

User-generated content provides real-time windows into other people’s interactions with your small business. Providing first-hand narratives with accompanying images helps new visitors establish a personal connection with your brand, which builds familiarity and trust.


You can increase your credibility by showcasing your industry-specific credentials, such as color certifications for salon stylists. Providing such details shows prospective clients that you are dedicated to professionalism and knowledge, which inspires confidence.

Build your small business website today

Now that you know what should be on a website, you can improve it to give users a better, more fulfilling experience.

It’s time to take action if any of these essential components for small businesses are missing from your website! We have a great deal of experience working with small businesses, so we know exactly what your website needs to be successful online.

Get in touch with us online or give us a call at (+255) 783-957-836 to speak with one of our strategists about our web design and development services if you want to learn more about optimizing your website!

Looking for More?

Get expert ideas, industry updates, case studies, and more straight to your inbox to help you level up and get ahead.

Subscription Form

Add your first comment to this post